Translation of Chinese Catchwords into English

With the implementation of reform and opening-up policy since 1978, China has been able to communicate with people worldwide and foster greater dialogue and allow us to introduce Chinese culture to the rest of the world. Catchwords reflect the remarkable development happened in China. A good and effective intercultural communication depends upon good translation. Well-translated catchwords can help foreigners know what have happened to China recently and what the hottest issues in the society are. Owing to the special features of catchwords, the traditional equivalent and relevant translation theories are not suitable for their special requirements. Skopostheorie provides a brand new and revolutionary direction for the translation of Chinese catchwords.