Is Your Brand a Living Entity?

被引：0

作者：

Sashittal, Hemant C. ^{[1
]}

Hodis, Monica

Sriramachandramurthy, Rajendran ^{[2
]}

机构：

[1] St John Fisher Coll, Bittner Sch Business, Rochester, NY 14618 USA

[2] Rochester Inst Technol, Saunders Coll Business, Rochester, NY 14623 USA

来源：

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：95 / +

页数：2

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