Consumer Preferences for Olive Oil in Tirana, Albania

被引：0

作者：

Chan-Halbrendt, Catherine ^{[1
]}

Zhllima, Edvin ^{[2
]}

Sisior, Gwendalyn ^{[1
]}

Imami, Drini ^{[2
]}

Leonetti, Luciano ^{[3
]}

机构：

[1] Univ Hawaii Manoa, Dept Nat Resources & Environm Management, Honolulu, HI 96822 USA

[2] Agr Univ Tirana, Dept Agrifood Econ & Policy, Koder Kamex, Tirane, Albania

[3] Univ Tirana, Dept Agr, Dev Solut Associates, Tirana, Albania

来源：

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2010年 / 13卷 / 03期

关键词：

olive oil; Albania; Latent Class; Consumer preference; conjoint choice; experiment; CHOICE; QUALITY; PRICE; MODEL;

D O I：

暂无

中图分类号：

F3 [农业经济];

学科分类号：

0202 ; 020205 ; 1203 ;

摘要：

Increase in urban middle income consumers along with consolidation of the retail sector has created changes in olive oil consumption preferences in Albania. The objective of this study is to inform stakeholders in the olive oil industry about consumer preferences. A Conjoint Choice Experiment (CCE) was used to design the survey and latent class approach used to analyze the data. The results show a strong preference for domestic olive oil and small niche markets that cater to specific consumers. The study also shows a gap between preference and reality that needs to be addressed by the stakeholders in the olive oil industry.

引用

页码：55 / 74

页数：20

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