Online reverse auctions and the dynamics of trust

被引：33
|
作者：
Charki, Mohamed Hedi [1 ]
Josserand, Emmanuel [2 ]
机构：
[1] EDHEC Business Sch, Dept Market Management & Humanities, Lille, France
[2] Univ Paris 09, F-75775 Paris 16, France
来源：
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS | 2008年 / 24卷 / 04期
关键词：
distrust; online reverse auctions; online trust; opportunism; rumor; trust; unethical behavior;
D O I：
10.2753/MIS0742-1222240407
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
This research explores the effect of the introduction of online reverse auctions (ORAs) on interorganizational trust between buyers and suppliers in the retail industry. Building upon the notion of the spirit of the technology and the organizing vision, we shed light on the "equivoque" nature of ORAs. In an integrative model, we show how the desocialization associated with the introduction to ORAs can lead to distrust. Our findings show specifically the importance of the role played by technical problems and rumors.
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页码：175 / 197
页数：23
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