Creating a template for a large web site: The US EPA Web branding experience

Staff at the U.S. Environmental Protection Agency created a template then steadily converted Web pages to achieve a "corporate face" for www.EPA.gov, the Agency's Internet site. Management and maintenance of Agency Web pages rests among the technical subject matter and administrative experts within headquarters, program, and regional offices and laboratories - rather than centralized. Template design, deployment and conversion involved many employees and contractors nationwide, and took almost one year. As of February 1, more than 90% of EPA's Internet pages comply with the template, and staff continue improvements to the Agency's public Web resources.