FINANCIAL SUPPORT OF SUSTAINABLE DEVELOPMENT OF ENTERPRISES IN THE CONDITIONS OF ECONOMIC AND ECOLOGICAL IMPERATIVES

The concept of sustainable development forms the latest principles of economic, social and environmental development. Sustainable development of enterprises in the real sector of the economy is constrained by a number of factors, among which the priority is financial security and limitations in building their financial potential. When forming the strategy of sustainable development of enterprises it is necessary to be guided by economic and environmental imperatives, which provides a justification for effective financial and economic levers for regulating environmentally oriented activities that ensure their investment attractiveness. The scientific and methodical approach to the analysis of financial maintenance of sustainable development of the enterprises taking into account economic and ecological imperatives which integrates is offered, the analysis of a condition and tendencies of development of ecologically oriented activity; assessment of the patterns of influence of factors on the level of financial support for its development and assessment of investment attractiveness. It is established that the introduction of the environmental management system will help create conditions for increasing the financial potential of sustainable development of enterprises and increase competitiveness by: preventing or mitigating the negative impact on the environment; improving environmental performance; resource efficiency, additional economic, social and environmental benefits; strengthening the market position as a result of the implementation of environmental actions. Based on the analysis, the relationship between the implementation of environmental management systems in enterprises and financial performance indicators of enterprises. An integrated index for assessing the investment attractiveness of enterprises is modeled, which combines two groups of indicators - the open ratio of financial condition and the results of environmentally oriented activities. The results of the study can be used by practitioners in various fields in developing a financial strategy for sustainable development of enterprises.