STUDENTS' INTENTION TO USE ANIMATION AND STORYTELLING: USING THE UTAUT MODEL

The objective of this research is to inspect the factors that impacting students' intention to use animation and storytelling into courses by engaging the Unified Theory of Acceptance and Use of Technology (UTAUT) model as the guiding principle. Data was analyzed using Pearson correlation among 300 students studying at public tertiary institutions in Malaysia which offer Multimedia courses and are located in states like Kuala Lumpur, Penang, Johor Baharu, Sabah, and Sarawak. The results of the correlation analysis revealed that social influence was the most vital factor impacting students' intention to use animation and storytelling into courses followed by effort expectancy and performance expectancy. This finding infers that besides strong support from the university, people such as peers and academic supervisors in addition to supporting collaborative learning environments can also influence the students' intention to use animation and storytelling into courses. The empirical evidence acquired in this research provide the managements of universities with remarkable insights for outlining strategies for boosting the usage of animation and storytelling into courses among students including peer groups. This can be executed by focusing on making the academic courses and curriculum in the university to be implanted with more effective, and gratifying technologies within the fun learning environment. Future research direction is also presented. (C) 2018 Published by Future Academy www.FutureAcademy.org.UK