The change of consumption patterns in Germany - an evidence of the individualization of lifestyles or the effect of socio-demographic changes?

Following the results of different empirical studies the consumption patterns of German households changed significantly during the last decades. While this change was attributed to a dissolving correlation between lifestyle and social status for a long time, more and more studies focus on the relationship of lifestyle and socio-demographic criteria again. This report analyses the effects of social composition regarding age, income and households types on the use of income between 1978 and 2008. The results of the decomposition analysis reveal that the socio-demographic components cannot explain the change of consumption patterns in Germany. Rather it seems that different social conditions during socialisation affect lifestyles and should be considered when analysing consumption patterns.