Shaping LGBTQ Identities: Western Media Representations and LGBTQ People's Perceptions in Rural Spain

A growing academic discussion has focused on how, in a globalized world, LGBTQ identities are shaped and influenced by different and international actors, such as the media. This article analyzes how LGBTQ people from a rural region of a Western country-Spain-feel toward their representations on TV series from English-speaking countries. Employing a qualitative approach, this research aims to depict whether the academic conceptualizations to analyze these identity conformation processes are accurate. In addition, it explores how dominating media representations are being adapted in a region that, although within the West, can serve a context of a very different nature. The results found that a major rejection of the TV series representations among participants can suggest both an inaccuracy of the conceptualizations used by some scholars to understand LGBTQ flows and a problematic LGBTQ representation in media products that goes beyond regions and spaces.