FACTORS AFFECTING BRAND LOYALTY AMONG MALAYSIAN CONSUMERS IN THEIR CHOICE OF MOBILE PHONE BRANDS

被引：0
|
作者：
Peng, Bel Lew Lee [1 ]
Imrie, Brian C. [2 ]
Grigoriou, Nicholas [3 ]
机构：
[1] Univ Malaya, Subang Jaya, Malaysia
[2] Sunway Univ, Subang Jaya, Malaysia
[3] Monash Univ, Subang Jaya, Malaysia
来源：
LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年
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中图分类号：
F [经济];
学科分类号：
02 ;
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页码：157 / 157
页数：1
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