FACTORS AFFECTING BRAND LOYALTY AMONG MALAYSIAN CONSUMERS IN THEIR CHOICE OF MOBILE PHONE BRANDS

被引：0

作者：

Peng, Bel Lew Lee ^{[1
]}

Imrie, Brian C. ^{[2
]}

Grigoriou, Nicholas ^{[3
]}

机构：

[1] Univ Malaya, Subang Jaya, Malaysia

[2] Sunway Univ, Subang Jaya, Malaysia

[3] Monash Univ, Subang Jaya, Malaysia

来源：

LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING | 2016年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：157 / 157

页数：1

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