Strategy Improvement of Competitiveness SMEs of Ship Component based on Value Chain Performance

The quality of ship components is a key requirement to win the competition in the global market. In the shipbuilding industry, quality ship components are an important factor in sail safety. To produce a sustainable standard quality ship component product, good performance from its value chain is required. This study aims to determine the strategy of increasing the competitiveness small and medium industries of ship components through the development of a value chain. The research method uses a case study approach to describe the value chain small and medium industries of ship components, value chain economic analysis and review of supporting policies to determine competitiveness strategies. The recommended strategy leads to the development of existing ship component products through certification and diversification strategies to capture market opportunities from the additional varieties of the other ship components which are still wide open.