The Effect of Corporate Entrepreneurship and Opportunity Recognition Model on Entrepreneurial Performance: A Case of Taiwanese Service Start-ups

For the past fifty years, small businesses founded by entrepreneurs have been not only the base of the economy of Taiwan, but also the main vigor of the economy. Among the start-up business activities, seeking opportunities and shaping corporate entrepreneurship are important factors affecting the success of the start-up. This study proposes that entrepreneurs should design proper organizational culture and institutional rules that increase the firm's proactiveness, and adopt a more market-oriented model of prototyping to appraise and seize new opportunities so that they can enhance entrepreneurial satisfaction, the major dimension of the entrepreneurial performance.