Citizen Perceptions of Fake News in Spain: Socioeconomic, Demographic, and Ideological Differences

Although the phenomenon of disinformation and, specifically, fake news has become especially serious and problematic, this phenomenon has not been widely addressed in academia from the perspective of consumers, who play a relevant role in the spread of this content. For that reason, the present study focuses on determining how this phenomenon is perceived by citizens, as the strategies to counteract fake news are affected by such opinions. Thus, the main objective of this study was to identify in which media the perception and experience of fake news is greatest and thus determine what platforms should be focused on to counteract this phenomenon. A survey was conducted in October 2020, among the Spanish adult population and was completed by a total of 423 people (with 421 valid answers). Among its main findings, this study determined that social media platforms are the type of media in which the greatest amount of fake news is perceived, which confirms the suggestions of previous studies. Furthermore, the experienced presence of fake news seems to be primarily affected by age and gender, as there was a higher level of skepticism observed among young people and women. Additionally, the use of media seems to be positively correlated with the perceived and experienced presence of fake news.