National Image as a Factor in the Competitiveness of the Czech Republic

被引：0

作者：

Vodakova, Michaela ^{[1
]}

机构：

[1] Tomas Bata Univ, Zlin, Czech Republic

来源：

PROCEEDINGS OF THE 6TH EUROPEAN CONFERENCE ON MANAGEMENT LEADERSHIP AND GOVERNANCE | 2010年

关键词：

globalization; competitiveness; image; brand; Czech firms;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This article is focused on creating a positive national image as one of the competitiveness factors of Czech products. There is no question the image of any product is from the perspective of the country of origin important beyond doubt. Many products and services in the world are very similar if not identical. In today's globalized world image is a different and important factor to succeed in competing the "battle" of potential customers, investors and tourists. For Czech companies as well as companies of other countries of the former Eastern block, this trend is essential.

引用

页码：417 / 420

页数：4

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