The motives of South African farmers for offering agri-tourism

Agri-tourism, which involves tourists visiting working farms for entertainment and learning, has become more popular over the years. This paper focuses on the supply side of agri-tourism and investigates the motives that South African farmers have for offering agri-tourism activities and attractions on their farm. Based on a study with 557 respondents from all nine provinces of South Africa, 148 respondents indicated that they were currently offering some form of agri-tourism. The results identified the most popular agri-tourism activities and attractions as farm stay/accommodation, hunting, hiking/nature trails, and wildlife viewing and photography. An exploratory factor analysis was conducted, which identified two factors, namely, preservation of culture and heritage and economic advantages. Based on the mean values, economic advantages were the main reason why farmers decided to offer agri-tourism activities and attractions.