"I'm Not a Science Nerd!" STEM Stereotypes, Identity, and Motivation Among Undergraduate Women

Stereotypes reduce women's identification with science, technology, engineering, and math (STEM), which can decrease their motivation to enter STEM domains. Stereotypes may be gender-based (e.g., STEM is for men) or trait-based (e.g., STEM is for geniuses). In this study, I explored two primary research questions: First, would stereotyping STEM as a domain for nerdy geniuses negatively relate to women's STEM identity? Second, would STEM identity mediate the relation between stereotypes and STEM motivation? Nerd-genius stereotypes and gender stereotypes negatively contributed to women's STEM identity. STEM identity positively contributed to women's STEM motivation (including expectancy-value beliefs). Participants were a diverse sample of undergraduate women (N = 195, mean age was 19.8; 30% of participants were Latina, 30% European, 24% Asian). Stereotype measures were (1) implicit gender-STEM associations, (2) explicit gender associations about STEM, and (3) a new scale that measured nerd-genius stereotypes. The results highlight the unique contribution different stereotypes make toward women's identification with STEM and, in turn, their motivation to pursue STEM pathways. Practice implications include addressing nerd-genius stereotypes in STEM interventions and reducing classroom artifacts that might be reminiscent of these stereotypes.