Final thoughts on amnesia and marketing theory

被引:16
|
作者
Tadajewski, Mark [1 ]
机构
[1] Univ Leicester, Sch Management, Leicester LE1 7RH, Leics, England
关键词
amnesia critical marketing studies; ethnocentrism; paradigm debate; under-class;
D O I
10.1177/1470593108096546
中图分类号
F [经济];
学科分类号
02 ;
摘要
In this paper I selectively reflect on the contents of the special issue, focusing on the structuring of the academy and the society in which we operate. I examine the epistemological structuring of marketing in relation to what counts as a contribution to knowledge, the effects of the way we use particular theory to sensitize ourselves to the wider world, and how this theory in turn restricts how we think about marketing theory and consumer practice, especially in less 'developed' countries.
引用
收藏
页码:465 / 484
页数:20
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