Does the compatibility effect in the race Implicit Association Test reflect familiarity or affect?

被引:38
|
作者
Kinoshita, S [1 ]
Peek-O'Leary, M
机构
[1] Macquarie Univ, Macquarie Ctr Cognit Sci, Sydney, NSW 2109, Australia
[2] Macquarie Univ, Dept Psychol, Sydney, NSW 2109, Australia
关键词
D O I
10.3758/BF03193786
中图分类号
B841 [心理学研究方法];
学科分类号
040201 ;
摘要
In the Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) involving race classification (white vs. black), an apparent compatibility effect is found between the "pleasant" attribute and the "white" category This race IAT effect has been interpreted in terms of "implicit prejudice" that is, more positive evaluation of whites than of blacks that is not open to consciousness. We suggested instead that the race IAT effect is better interpreted in terms of the salience asymmetry account proposed by Rothermund and Wentura (2004), whereby greater familiarity with the white category makes it more salient. Evidence that has been presented against the familiarity interpretation is considered, and alternative interpretations of findings related to the race IAT effect are discussed.
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页码:442 / 452
页数:11
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