Peculiar features of social infrastructure development for the purposes of enhancement of urban environment comfort

The article considers new models of strategic territorial planning combined with infrastructure development that contribute to a more compact urban development. The main methodological provisions of the Blue Ocean strategy are analyzed and presented in the form of the value approach. A city planning unit called "urban block" is used as a strategic solution in relation to this strategy and construction of a "compact city". Factor space is formed taking into account the value for the consumer within the framework of the value approach. A three-factor model is created to improve the efficiency of investment and construction project implementation. The efficiency of the construction project is assessed. The value approach can be used both for projects that presuppose only budgetary financing and projects that have a commercial component. The provisions set forth in the article can be used to solve problems concerning enhancement of the urban environment comfort and creation of a new infrastructure. In general, it will contribute to the modernization of capital construction funds and creation of new productive forces.