The Reputation Quotient as a corporate reputation measurement in the Malaysian banking industry: A confirmatory factor analysis

被引：12
|
作者：
Kanto, Dwi Sunu [1 ]
de Run, Ernest Cyril [2 ]
Isa, Abu Hassan bin Md [2 ]
机构：
[1] Univ Trilogi, Jalan TMP Kalibata, Jakarta 12760, Indonesia
[2] Univ Malaysia Sarawak, Jalan Meranti, Kota Samarahan 94300, Malaysia
来源：
3RD GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES (GCBSS-2016) ON CONTEMPORARY ISSUES IN MANAGEMENT AND SOCIAL SCIENCES RESEARCH | 2016年 / 219卷
关键词：
Reputation Quotient Dimensions; Corporate Reputation; Empirical Tests; Confirmatory Factor Analysis; Malaysian Banking Industry;
D O I：
10.1016/j.sbspro.2016.05.062
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The Reputation Quotient is one of the popular measurements for corporate reputation. It has been tested within a cross-cultural setting among countries in the United States, Europe and Australia. However, there is no reliable evidence that the Reputation Quotient is fit for Malaysia. The purpose of this paper is to empirically examine the Reputation Quotient model when it was applied to measure corporate reputation for the Malaysian banking industry. We resort to the standard confirmatory factor analysis tests. Workplace environment dimension was found weaker in the second order test. This paper seeks to introduce Reputation Quotient studies in Malaysia. (C) 2016 The Authors. Published by Elsevier Ltd.
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页码：409 / 415
页数：7
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