THE IMPACT OF BEHAVIORAL BRANDING IN BRAND LOVE: HOW BRANDCONSISTENT EMPLOYEE BEHAVIOR AFFECTS THE CONSUMER-BRAND RELATIONSHIP

被引：0
|
作者：
Manarioti, Agapi [1 ]
Kaufmann, Hans-Ruediger [2 ,3 ,4 ]
机构：
[1] Univ Nicosia, Nicosia, Cyprus
[2] Univ Nicosia, Business Sch, Nicosia, Cyprus
[3] Vilnius State Univ, Int Business Sch, Vilnius, Lithuania
[4] Vitez Univ, Vitez, Bosnia & Herceg
来源：
FUTURE OF ENTREPRENEURSHIP | 2014年
关键词：
brand love; behavioural branding; brand personality; brand identity; PERSONALITY; DIMENSIONS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：2143 / 2145
页数：3
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