Incorporating Social Network Thai Text Mining with Lifestyle Segmentation Analysis

Due to popularity of social networks, smartphones and mobile Internet usage in Thailand, Thai people, especially young adults have been utilizing social network such as Facebook on the move via their smartphone in daily basis. The study proposes a framework that are attempting to incorporate social network Thai text data with online marketing survey using computer-assisted self-interview questionnaire in order to develop better, information-richer marketing segmentation. The merits of the study are to reduce manpower and errors in traditional offline survey, to offer easier access to the young adults, to retrieve and utilize social network data by combining them with lifestyle factors to develop market segmentation with better understanding of the sophisticated customers.