It is 2038. In our data-driven future, data has been firmly established as an economic asset and new, data-driven smart technologies have changed the way we live, work, love, think and vote. However, privacy laws provide a powerful counterbalance against data usage, stifling innovation. Joanne Asschenberg, a young entrepreneur, finds out the hard way when she introduces her AI personal assistant. While the law is clear, the private GDPR enforcement boards have in practice made use of AI impossible. She has to find a creative solution within the law or risk losing the AI completely...