Incorporating customer indifference into the design of flexible options for customized products

被引：5

作者：

Tang, Guohua ^{[1
]}

Tseng, Mitchell M. ^{[1
,2
]}

机构：

[1] Hong Kong Univ Sci & Technol, Adv Mfg Inst, Hong Kong, Hong Kong, Peoples R China

[2] Feng Chia Univ, Int Sch Technol & Management, Taichung, Taiwan

来源：

CIRP ANNALS-MANUFACTURING TECHNOLOGY | 2015年 / 64卷 / 01期

关键词：

Customization; Flexibility; Customer indifference; VARIETY;

D O I：

10.1016/j.cirp.2015.04.108

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper introduces flexible option to address the challenge of customer indifference within a product customization context. A flexible option is a predefined set of alternatives for configuring a customizable attribute, and allows a manufacturer to assign one out of the set to fulfil orders. It could be offered with price discount as an incentive to influence demand in a favourable manner. Therefore, alternative set and discount are two most essential parameters in designing option features. In this paper, customer indifference is explicitly characterized and incorporated into a holistic modelling framework to valuate flexible options and optimize the design. (C) 2015 CIRP.

引用

页码：427 / 430

页数：4

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