CUSTOMER RELATIONSHIP DEVELOPMENT IN HEDONIC AND UTILITARIAN SERVICES

被引：0

作者：

Stathopoulou, Anastasia ^{[1
]}

Balabanis, George ^{[2
]}

机构：

[1] Univ London, Birkbeck Coll, London WC1E 7HU, England

[2] City Univ London, Cass Business Sch, London, England

来源：

Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... | 2015年

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：394 / 397

页数：4

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