CUSTOMER RELATIONSHIP DEVELOPMENT IN HEDONIC AND UTILITARIAN SERVICES

被引：0
|
作者：
Stathopoulou, Anastasia [1 ]
Balabanis, George [2 ]
机构：
[1] Univ London, Birkbeck Coll, London WC1E 7HU, England
[2] City Univ London, Cass Business Sch, London, England
来源：
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same | 2015年
关键词：
D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
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页码：394 / 397
页数：4
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