The placebo effect in marketing: Sometimes you just have to want it to work

被引：51
|
作者：
Irmak, CS [1 ]
Block, LG
Fitzsimons, GJ
机构：
[1] CUNY Bernard M Baruch Coll, Zicklin Sch Business, New York, NY 10010 USA
[2] Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA
来源：
JOURNAL OF MARKETING RESEARCH | 2005年 / 42卷 / 04期
关键词：
D O I：
10.1509/jmkr.2005.42.4.406
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页码：406 / 409
页数：4
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