The placebo effect in marketing: Sometimes you just have to want it to work

被引：51

|

作者：

Irmak, CS ^{[1
]}

Block, LG

Fitzsimons, GJ

机构：

[1] CUNY Bernard M Baruch Coll, Zicklin Sch Business, New York, NY 10010 USA

[2] Duke Univ, Fuqua Sch Business, Durham, NC 27706 USA

来源：

JOURNAL OF MARKETING RESEARCH | 2005年 / 42卷 / 04期

关键词：

D O I：

10.1509/jmkr.2005.42.4.406

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

收藏

页码：406 / 409

页数：4

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