DRIVING FACTORS FOR ENHANCING ENTREPRENEURIAL PROCESS AND BUILDING MATURITY IN ROMANIAN UNIVERSITIES

The paper explores and analyzes the key driving factors that shape the future of Romanian higher education, with a focus on those factors that build the entrepreneurial process throughout the university and sustain its performance and maturity on long term. A PESTEL analysis was performed and individual interviews and focus groups sessions were conducted with professionals and experts from academia and industry, with the purpose of better understanding the market trends and its dynamics and acting upon them. The changing factors identified help universities ensure a better link between their educational offer and the labour force market needs and demands. This will also lead to the need for universities to focus more on developing competences and not qualifications.