CREATING OF THE SCENARIOS OF THE COMPANY DEVELOPMENT USING MCDM METHODS IN PRACTICE

Every company that wants to succeed in the long term market environment should have a strategy that it will follow. Within the strategy of the firm, a company must make a decision which direction it will take. Bad decisions can have fatal consequences, while the correct strategic decisions can ensure the market advantage for the enterprise. Applying the conception of scenario creation becomes a starting point. Scenarios are defined as descriptions of possible states of the future development of the company surroundings. Concept of scenarios is then based on the creation of several scenarios of busines enviroment development and on the preparing of various options strategies for each of them. During the implementation of the strategy it is possible to flexibly switch between pre-prepared versions of the strategy depending on an actual development in the business environment. The conception of scenario creation is the way that can help to effectively protect businesses against unexpected changes of the business environment. This paper aims to identify individual areas of macro and competitive surroundings using the methods of multi-criteria decision making and also to select the best scenario for company X, including graphical bending details.