ANALYSIS OF THE FACTORS OF LOCALIZATION OF THE COMPANY DEVELOPMENT USING MCDM METHODS IN PRACTICE

When making a strategic decision with respect to the risk and uncertainty it is possible to use various methods and tools, whereas every one of these methodology elements have some advantages and disadvantages and their implementation in practice must correspond to the environment in which the company operates, to the character of industry, selected strategy and a management style. In present time it is very difficult for the companies to achieve their primary goal, that is a profit and other partial goals since the market environment in which the companies operates is constantly changing. The company has to respect the socio-economic conditions of the state, e.g. political, legal, tax and social norms. This paper presents a strategic decision making about the location of the affiliate of the company by using quantitative analytical methods. In the first phase the relevant criteria of the hiring process are structured and weights are estimated. Actual results of evaluation of particular applicant in all criteria are then summarized and the MADM method techniques are applied to determine the ranking of the whole list of the location of the affiliate of the company and both rakings are compared.