The imaginary of the english language in english schools advertisements

This paper aims to analyze in a discursive way the imaginary effect of the English language in English schools advertisements franchised in Brazil as a globalized space. These advertisements aim to produce in the learner the effects of the importance of mastering the English language to insert himself in the job market and, therefore, to become a globalized subject. For the analyses, we used the theorical-methodological devices of French Discourse Analysis based on Pecheux (2014a; 2014b; 2014c,) and Orlandi (1987; 2012a; 2012b; 2015), such as: interpretation, imaginary formations, discursive formation, production conditions and discursive memory.