Business media: A new approach to overcome current problems of electronic commerce

被引:0
|
作者
Zimmermann, HD [1 ]
机构
[1] Univ St Gallen, Inst Media & Commun Management, St Gallen, Switzerland
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
The paper proposes a new perspective on value creation in the information age. At first there will be a brief analysis of the current developments in the field of Electronic Markers and Electronic Commerce. Then the fundamental shifts in value creation will be illustrated using the financial industry sector. At the end a new framework for Business Media will be introduced.
引用
收藏
页码:378 / 380
页数:3
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