ANALYSIS OF EFFECTIVENESS OF SELECTED SOCIAL MEDIA

被引：0
|
作者：
Dorcak, Peter [1 ]
Pollak, Frantisek [1 ]
机构：
[1] Univ Presov, Fac Management, Dept Mkt & Int Trade, Presov, Slovakia
来源：
IDIMT-2011: INTERDISCIPLINARITY IN COMPLEX SYSTEMS | 2011年 / 36卷
关键词：
Internet Marketing; Social Media Marketing; Social Networks;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The aim of the paper is to verify the effectiveness of selected modern means of communication on a selected online shop of a real brick and mortar company from the environment of small and middle-sized business in the Slovak market and, at the same time, compare results of the research carried out with the same research conducted in previous year. Selected marketing communication tools used in the research have focused on increasing traffic of the selected online shop. Analyzed relationships were then compared on a year on year basis.
引用
收藏
页码：305 / 312
页数：8
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