Direct-to-consumer advertising: A pharmacy perspective

被引：1
|
作者：
Maine, LL [1 ]
机构：
[1] Amer Pharmaceut Assoc, Washington, DC 20037 USA
来源：
CLINICAL THERAPEUTICS | 1998年 / 20卷
关键词：
direct-to-consumer advertising; policy development; American Pharmaceutical Association; Prevention Magazine;
D O I：
10.1016/S0149-2918(98)80014-3
中图分类号：
R9 [药学];
学科分类号：
1007 ;
摘要：
This paper explains the current policies of the American Pharmaceutical Association (APhA) and other national organizations on direct-to-consumer (DTC) advertising, reviews the findings of a survey on DTC advertising conducted by the APhA and Prevention Magazine, and identifies key issues for DTC policy development.
引用
收藏
页码：C104 / C110
页数：7
相关论文
共 50 条
  • [41] Direct-to-consumer prescription drug advertising
    Talley, CR
    [J]. AMERICAN JOURNAL OF HEALTH-SYSTEM PHARMACY, 1997, 54 (19) : 2181 - 2181
  • [42] Direct-to-consumer advertising for robotic surgery
    Dominique Thomas
    Brent Medoff
    Jennifer Anger
    Bilal Chughtai
    [J]. Journal of Robotic Surgery, 2020, 14 : 17 - 20
  • [43] Direct-to-consumer advertising under fire
    Humphreys, Gary
    [J]. BULLETIN OF THE WORLD HEALTH ORGANIZATION, 2009, 87 (08) : 576 - 577
  • [44] False information on PrEP in direct-to-consumer advertising
    Nunn, Amy S.
    Goedel, William C.
    Gomillia, Courtney E.
    Coats, Cassandra Sutten
    Patel, Rupa R.
    Murphy, Matthew J.
    Chu, Christina T.
    Chan, Philip A.
    Mena, Leandro A.
    [J]. LANCET HIV, 2020, 7 (07): : E455 - E456
  • [45] Big biotech embraces direct-to-consumer advertising
    Katsnelson, A
    [J]. NATURE BIOTECHNOLOGY, 2005, 23 (10) : 1193 - 1193
  • [46] An assessment of direct-to-consumer advertising of prescription drugs
    Calfee, J. E.
    [J]. CLINICAL PHARMACOLOGY & THERAPEUTICS, 2007, 82 (04) : 357 - 360
  • [47] Growing concern over direct-to-consumer advertising
    不详
    [J]. CLINICAL PHARMACOLOGY & THERAPEUTICS, 2007, 82 (05) : 484 - 484
  • [48] Direct-to-consumer prescription drug advertising and the public
    Bell, RA
    Kravitz, RL
    Wilkes, MS
    [J]. JOURNAL OF GENERAL INTERNAL MEDICINE, 1999, 14 (11) : 651 - 657
  • [49] Europe on the brink of direct-to-consumer drug advertising
    不详
    [J]. LANCET, 2002, 359 (9319): : 1709 - 1709
  • [50] Dangers of direct-to-consumer advertising exposed again
    不详
    [J]. LANCET ONCOLOGY, 2015, 16 (04): : 349 - 349
12345