Fuzzy Integrated Evaluation of Seller's Credit in C2C E-commerce

被引：0
|
作者：
Wang, Min [1 ]
Tao, Juan [1 ]
机构：
[1] Hohai Univ, Sch Business, Changzhou 213022, Peoples R China
来源：
TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II | 2011年
关键词：
E-commerce; credit; fuzzy evaluation; analytical hierarchy process;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Credit evaluation of sellers is an important question for C2C E-commerce to develop moderately in China. Based on the analysis of C2C E-commerce theory, we classify the dialectical relationship between sellers' credit and sellers' accumulative total of historical transactions, and construct a C2C E-commerce credit evaluation index system on four aspects, i.e. goods credit, service credit, logistics credit and system security credit. Based on the monthly data judged by buyers, a fuzzy integrated framework is built to evaluate the credit value of sellers. The result can help people to choose a better seller with less risk.
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页码：327 / 333
页数：7
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