Fuzzy Integrated Evaluation of Seller's Credit in C2C E-commerce

被引：0

作者：

Wang, Min ^{[1
]}

Tao, Juan ^{[1
]}

机构：

[1] Hohai Univ, Sch Business, Changzhou 213022, Peoples R China

来源：

TENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I AND II | 2011年

关键词：

E-commerce; credit; fuzzy evaluation; analytical hierarchy process;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Credit evaluation of sellers is an important question for C2C E-commerce to develop moderately in China. Based on the analysis of C2C E-commerce theory, we classify the dialectical relationship between sellers' credit and sellers' accumulative total of historical transactions, and construct a C2C E-commerce credit evaluation index system on four aspects, i.e. goods credit, service credit, logistics credit and system security credit. Based on the monthly data judged by buyers, a fuzzy integrated framework is built to evaluate the credit value of sellers. The result can help people to choose a better seller with less risk.

引用

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页码：327 / 333

页数：7

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