THE IMPACT OF DECISION MAKING ON ORGANIZATIONAL PERFORMANCE WITHIN COMPLEX ORGANIZATIONS

The purpose of this paper is to explore the impact of decision making on organizational performance. Evaluation of the previous studies on provision of information turnover process indicated the trends that delegated decisions have a significant impact on work processes in organizations. Tasks of the study were to research the basis of the review of scientific sources and study aspects influencing habits of decision making in complex organizations. For this particular study, the focus group is selected as the most appropriate data collection method for high-quality research. To find out individuals' opinions and attitudes two focus group discussions were carried out. Members from various industries were included in discussion groups. In aggregate, opinions of the employees from 38 different companies were summarized regarding the aspects of decision making in organizations. Results of researches show that that any organization can improve the speed and quality of the decision making by paying more attention to the process approach. Results of discussions showed that advanced analytics, intelligent algorithms and data storage provide organizations with powerful new approaches to decision making and improves decision-making dynamics. To identify the need for changes based on management decisions, a manager should follow events in the environment and analyse the extent, to which they affect the performance of the organization. There are many decisions influenced by intelligent algorithms and devices. It speeds up the decision making and ensures greater consistency, but clear limitations need to be set Decision makers need to know how to effectively use automated tools.