E-commerce web usability evaluation on Chinese IT enterprise

With the proliferation of the Internet, more and more Chinese enterprises are adopting technologies to build their own websites. Usability is a crucial determinant for assessing the quality of an enterprise's website. Thus, the purpose of this paper is to investigate the web usability of IT enterprises in China. In this paper, the usability evaluation of website is described, and 5 Chinese IT enterprises' websites are evaluated, based on a comprehensive set of usability guidelines developed by Microsoft. The weights of each category of the usability guidelines are assessed by 350 users who are asked to assume the role of consumers. The results after statistic data analysis not only touch upon the rating of websites, but also highlight the strengths and weaknesses of each website. Some of the conclusions have the Chinese enterprises' characters.