This paper aims to draw a qualitative comparison between two recent books on fashion, in order to attempt a parallel reading on female models, and secondly, provides a brief overview of beauty blogs. In the first part of the work, the analysis of the recent Anagram essay prize winner, "Divinas! Modelos, poder y mentiras (Soley-Beltran, 2015), which considers the female identity as a transvestite; as a coathanger to be used or changed depending on the interests and situations in hand, culminates in several questions: is this the model of the modern woman? Is there a female essence scent? The work also attempts to give a brief overview of beauty blogs to try to answer one question: are there ethical and aesthetic concerns behind these spaces?