The Role of Cultural Heritage in Tourism Route Design and Marketing

被引：0

作者：

Chen, Caleb Huanyong ^{[1
]}

Che, Pak Hou ^{[1
]}

Chan, Allan K. K. ^{[2
]}

机构：

[1] Macau Univ Sci & Technol, Taipa, Macao, Peoples R China

[2] Open Univ Hong Kong, Hong Kong, Peoples R China

来源：

PROCEEDINGS OF 2020 CHINA MARKETING INTERNATIONAL CONFERENCE (WEB CONFERENCING): MARKETING AND MANAGEMENT IN THE DIGITAL AGE | 2020年

关键词：

Cultural tourism; Route design; Tourism marketing; Crowd management; SENSE; PLACE;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Overcrowding has been a severe problem to many popular tourism destinations, especially those small hotspots. The pattern of tourist flows often shows a dramatic distribution along the main routes to the landmark spots. To solve the problem, we propose that well-developed alternative routes may share the tourist flows and ease overcrowding on the main routes. As cultural tourism is thriving, we argue that cultural heritage plays a key role in tourism route design and marketing. Conducting a case study in Macau, we present our model.

引用

页码：434 / 440

页数：7

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