THE MEDIA IMAGE OF SOUTH MORAVIAN AND MORAVIAN-SILESIAN REGION

These days, media increasingly influence to each individual. Public opinion about image of region is created through the interpretation of media news. The objective of the article is to analyse the media picture of Moravian-Silesian Region and The South Moravian Region. Even though, the regions are different, in the media picture there can be found similarities. Qualitative and quantitative analyses were used as method for the research. Monitored data are from years 2004, 2007 and 2010. The evaluated data are based on the research made by Media Tenor. Other data comes from publicly accessible database of Czech Statistical Office. The article is focused on the news reports presented by Udalosti Ceske televize, Udalosti a komentare Ceske televize, Televizni noviny TV Nova and Zpravy FTV Prima. The hypothesis, which was confirmed, is about the preferences of negative news instead of regional development news in above mentioned news programs. The Moravian-Silesian Region is marginalized in the number of published news considering population as the result of analysis. This state is attributed to significant geographical, economic and psychological distance from the capital Prague.