Faceted Search Navigation Visualization of E-Commerce Websites

被引：0

作者：

Liu, Yiqing ^{[1
]}

机构：

[1] Shanghai Jiao Tong Univ, Shanghai 200030, Peoples R China

来源：

CONFERENCE ON WEB BASED BUSINESS MANAGEMENT, VOLS 1-2 | 2010年

关键词：

E-commerce web site; usability; faceted search navigation; user's conceptual model; information visualization;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Faceted search is one of the prevailing e-commerce mechanisms. However, successful faceted search navigation development depends on achieving congruence between the user's conceptual model of the web site itself and how the web site delivers information. This article aims to enhance the matching degree of the user conceptual model and the site itself by means of information visualization, the way of understanding and explaining information, to raise the speed of website information transmission through user's cognition of graphics, color, and information order, and then to improve the effectiveness of the faceted search navigation in e-commerce sites.

引用

页码：640 / 643

页数：4