The paper emphasizes that the principal task for environmental pragmatism is also to reengage the meta-ethical and metaphysical debates of environmental ethics, but what is most important is to impress upon environmental philosophers the need to take up the question of what would motivate humans to change their attitudes, behaviors, and policy preferences toward those more supportive of long-term environmental sustainability. While there are other ways to achieve this same end in ethical practice, to abandon such a project would be irresponsible to the different communities we inhabit as environmental ethicists, as well as broadly inconsistent with the admirable reasons why this field got started in the first place.