South Africa's place brand: A marketing axiom to South Africa as a tourism destination?

被引：8
|
作者：
Matiza, Tafadzwa [1 ]
Slabbert, Elmarie [1 ]
机构：
[1] North West Univ, Fac Econ & Business Sci, TREES, Private Bag X6001, ZA-2520 Potchefstroom, South Africa
来源：
JOURNAL OF DESTINATION MARKETING & MANAGEMENT | 2020年 / 15卷
关键词：
IMAGE; COUNTRY;
D O I：
10.1016/j.jdmm.2019.100380
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页数：3
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