South Africa's place brand: A marketing axiom to South Africa as a tourism destination?

被引：8
|
作者：
Matiza, Tafadzwa [1 ]
Slabbert, Elmarie [1 ]
机构：
[1] North West Univ, Fac Econ & Business Sci, TREES, Private Bag X6001, ZA-2520 Potchefstroom, South Africa
来源：
JOURNAL OF DESTINATION MARKETING & MANAGEMENT | 2020年 / 15卷
关键词：
IMAGE; COUNTRY;
D O I：
10.1016/j.jdmm.2019.100380
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
[No abstract available]
引用
收藏
页数：3
相关论文
共 50 条
  • [1] The salient place brand factor(s) influencing medical tourism to South Africa
    Matiza, Tafadzwa
    Slabbert, Elmarie
    [J]. TOURISM, 2020, 68 (03): : 336 - 353
  • [2] Tourism levy collection for 'Marketing South Africa'
    Ripinga, Bernard Bonginkosi
    Mazenda, Adrino
    Bello, Felix Gasten
    [J]. COGENT SOCIAL SCIENCES, 2024, 10 (01):
  • [3] Is South Africa's Great Karoo region becoming a tourism destination?
    Atkinson, Doreen
    [J]. JOURNAL OF ARID ENVIRONMENTS, 2016, 127 : 199 - 210
  • [4] COUNTRY IMAGE AND RECREATIONAL TOURISM TRAVEL MOTIVATION: THE MEDIATING EFFECT OF SOUTH AFRICA'S PLACE BRAND DIMENSIONS
    Matiza, Tafadzwa
    [J]. TOURISM AND HOSPITALITY MANAGEMENT-CROATIA, 2022, 28 (03): : 519 - 539
  • [5] Relating tourist activity and destination brand perception: Cape Town, South Africa
    Ezeuduji, Ikechukwu O.
    November, Kirsti Lee
    Haupt, Chelsea
    [J]. PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON EDUCATION, PSYCHOLOGY, AND SOCIAL SCIENCES (ICEPS 2017), 2017, : 203 - 215
  • [6] MARKETING IN SOUTH-AFRICA
    WALES, HG
    WINKLE, FF
    BAK, C
    [J]. JOURNAL OF MARKETING, 1963, 27 (04): : 42 - 47
  • [7] International Tourism in South Africa
    Lamy-Giner, M-Annick
    Guebourg, J. -Louis
    [J]. CYBERGEO-EUROPEAN JOURNAL OF GEOGRAPHY, 2005,
  • [8] Regional tourism in South Africa: A case of 'mass tourism of the South'
    Rogerson C.M.
    [J]. GeoJournal, 2004, 60 (3) : 229 - 237
  • [9] YOUTH TOURISM IN AFRICA: EVIDENCE FROM SOUTH AFRICA
    Rogerson, Christian M.
    [J]. TOURISM ANALYSIS, 2011, 16 (02): : 105 - 120
  • [10] Destination South Africa: comparing global sports mega-events and recurring localised sports events in South Africa for tourism and economic development
    Giampiccoli, Andrea
    Lee, Seungwon 'Shawn'
    Nauright, John
    [J]. CURRENT ISSUES IN TOURISM, 2015, 18 (03) : 229 - 248
12345