THE FUTURE FIRM COMPETITIVENESS UNDER THE IMPACT OF THE KNOWLEDGE- BASED ECONOMY

The configuration and affirmation of the knowledge-based society as an operational framework for the future firm's management, accompany the expansion and deepening of competitiveness in the global space: In this context, the knowledge-based society offers new challenges for the firm's management in order to become a competitive one. The future firm will utilize its whole internal potential and turn to good account the employee knowledge using informational technologies. It can utilize the better variants to combine available resource for reaching the objective, having the foundations of the synergies between human and artificial. Naturally, the future firm is detached from the last decade's firm through its own characteristics and features, such as customer orientation, proactivity, agility, competitive etalon, economic monitoring, information and, mostly, knowledge.