Consumption of Fruit and Vegetables: Influence of Economic and Socio-Demographic Factors in Selected Countries

Fruit and vegetable consumption in emerging market economies is responsive to economic factors, but also highly dependent on socio-demographic factors such as household size, occupation, and education level of consumers. Although the average consumption of fruits and vegetables is near the WHO daily recommended level, some groups may not consume an adequate amount. Using examples from Poland and Ghana, this paper illustrates the differences in choices of various fruits and vegetables and expenditure accounting for household size and occupation. The paper is based on 2011 household data from the national household panel in the case of Poland and urban consumers in the case of Ghana. Similarities and differences across countries representing two different continents provide guidance for distributors, importers, and retailers on fresh fruit and vegetables with implications for postharvest handling.