Multimodal Metaphor and Metonymy in Advertising

被引：1
|
作者：
Bolognesi, Marianna [1 ]
机构：
[1] Univ Oxford, Fac Medieval & Modern Languages, Oxford, England
来源：
LANGUAGE AND COGNITION | 2018年 / 10卷 / 03期
关键词：
PICTURES; WORDS;
D O I：
10.1017/langcog.2018.14
中图分类号：
H0 [语言学];
学科分类号：
030303 ; 0501 ; 050102 ;
摘要：
引用
收藏
页码：552 / 559
页数：8
相关论文
共 50 条
  • [11] The argumentative relevance of pictorial and multimodal metaphor in advertising
    Pollaroli, Chiara
    Rocci, Andrea
    [J]. JOURNAL OF ARGUMENTATION IN CONTEXT, 2015, 4 (02) : 158 - 199
  • [12] Metonymy and Metaphor in Grammar
    Peirsman, Yves
    [J]. REVIEW OF COGNITIVE LINGUISTICS, 2011, 9 (01): : 315 - 320
  • [13] Metadata, Metaphor, and Metonymy
    Campbell, D.
    [J]. CATALOGING & CLASSIFICATION QUARTERLY, 2005, 40 (3-4) : 57 - 73
  • [14] METAPHOR, METONYMY AND EMOTIONS
    Wojciechowska, Sylwia
    Juszczyk, Konrad
    [J]. POZNAN STUDIES IN CONTEMPORARY LINGUISTICS, 2014, 50 (01): : 1 - 13
  • [15] THE HALLUCINATION AS METAPHOR AND METONYMY
    RIVAS, E
    PINEDA, M
    REBOLLO, E
    RIVAS, F
    PINEDA, Q
    [J]. ARCHIVOS DE NEUROBIOLOGIA, 1980, 43 (02): : 101 - 106
  • [16] Processing metonymy and metaphor
    Ferrari, S
    [J]. COMPUTATIONAL LINGUISTICS, 1999, 25 (03) : 450 - 451
  • [17] Metonymy and Metaphor in Grammar Preface
    Panther, Klaus-Uwe
    Thornburg, Linda L.
    Barcelona, Antonio
    [J]. METONYMY AND METAPHOR IN GRAMMAR, 2009, 25 : XIII - XIII
  • [18] A STUDY OF METAPHOR AND METONYMY IN LACAN
    DESCHUTTER, D
    [J]. AUSLEGUNG-A JOURNAL OF PHILOSOPHY, 1983, 10 (1-2): : 65 - 74
  • [19] Metaphor and Metonymy in the Digital Age
    Karzmark, Christopher R.
    [J]. METAPHOR AND THE SOCIAL WORLD, 2022, 12 (01) : 171 - 179
  • [20] METAPHOR AND METONYMY IN GALDOS AND TOLSTOI
    TURNER, HS
    [J]. HISPANIA-A JOURNAL DEVOTED TO THE TEACHING OF SPANISH AND PORTUGUESE, 1992, 75 (04): : 884 - 896
12345